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	AIRPORT 2008

According to recent forecasts released by Airports Council International (ACI), over the next 15 years, global air passenger traffic will grow by over 4% per annum. This means that by 2020 something like 7 billion people will be using the world's airports, and, with freight traffic growing at an even greater rate of around 5.1% per annum, reaching some 170 million tons in 2020, it is clear that greater airport capacity is a precondition for achieving the forecast growth.

In 2004, airport operators spent more on new capacity than ever before and continued investment in infrastructure development at many congested hubs is set to continue. Spending on new airport technologies is also increasing, driven not only by the need to cater for growing consumer demand, but also by the need to reduce congestion and improve passenger throughput, safety and security.

AIRPORT 2008 is the ninth edition of the annual publication that has firmly established itself as the definitive work of reference for airport and airline industry professionals. The prime purpose of the publication is to advance the interests of airports and to promote professional excellence in airport and airline management and operations.

Drawing on the expertise of the world's leading authorities in the international air transportation industry, the publication reviews the latest developments affecting the industry as well as providing unbiased analysis of both current and emerging technologies that can be utilised by airports and airlines to improve all aspects of airport and airline management and operations.

Editorial includes technical papers and case studies, which have been written specifically for the project, by the world's leading airports and airlines, civil aviation authorities, air transportation organisations, and key airport and airline industry suppliers.

Past and present editorial contributors include:

• Colin Temple, Manager - Airport Services, IATA
• Dora Kay, President, TIACA
• Dr. Assad Kotaite, President of the Council, ICAO
• Dr. Philippe Rochat, Director, Air Transport Action Group (ATAG)
• Mike Perie, VP - Research and Development and Jim Crook, VP - Operations, Air Traffic Control Association (ATCA)
• Victor Aguado, Director General, EUROCONTROL
• Richard Dawson, President, GATCO
• Clive Reedman, Managing Director, Association for Biometrics
• Geoffrey Bailey, Head of Safety and Security Business Division, EUROCONTROL
• Rob Haycock, Director of Aviation, KPMG Corporate Finance
• Michiel Vreedenburgh, ICAO Regional Officer Aerodromes, International Civil Aviation Organization, North America and Caribbean Office
• John Bailey, Director, IATA
• Hans Aldenkamp, Manager Passenger Operations, Amsterdam Airport Schiphol
• Michael Schwarz, Head of Capacity Planning and Infrastructure Development, Fraport AG, Frankfurt Airport
• Derek Sadubin, General Manager, Centre for Asia Pacific Aviation
• John Trew, Chairman, IAFPA
• Ulrich Schulte-Strathaus, Secretary-General, Association of European Airlines

The key to the success of Airport 2008 is the quality of the readership, which is projected at 60,000 senior airport and airline industry professionals worldwide. (Publisher's Survey).

The distribution includes all ACI members, who are responsible for operating over 1640 airports in 178 countries and territories. In 2006, ACI members handled 4.4 billion passengers, 85.6 million metric tons of freight, and 72.2 million aircraft movements.

ACI is the international association of the worlds' airports. It is a not for profit organization, the prime purpose of which is to advance the interests of airports and to promote professional excellence in airport management and operations.

As well as being distributed to airports and airlines globally, the publication is also circulated to civil aviation and airport authorities including the FAA, IATA, IARDA, AEA, ICAO and the US Department of Homeland Security.

Copies of Airport 2008 are distributed in both print and electronic format.

Minimum circulation is 10,000 copies.

The readership includes:

• CEOs
• Managing Directors/Presidents
• Senior Vice Presidents
• Vice Presidents/Senior Directors
• General Managers
• Operations Directors/Managers
• Network Directors/Managers
• Heads of Safety and Security
• Purchasing and Procurement Directors
• Technical Directors
• Route Development Executives

Airport 2008 is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Airport 2008 contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world's number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Airport 2008 website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Airport 2008 website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company's own website we will: -

• Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
• Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
• As a high-ranking site, GOOGLE regularly visits the Airport 2008 website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Airport 2008 website
• A strategically placed advertisement in Airport 2008
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Airport 2008 upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,950 £13,500 £12,950 Single Page £7,950 £7,500 £6.950 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4 Publication Date Summer 2008 Agency Discount 10%

 

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